No Business Like Snow Business

During a season in which business is off, do you throw up your hands and bemoan your losses, or do you look for new areas that can yield a bit of green? Take the example of the outdoor landscaper. In northern climates during the winter months, he watches his business fall off to nothing—a good time for a vacation, or a good opportunity to expand business into another area such as plowing snow or securing indoor landscaping contracts for business offices and hotels.

When you hit a seasonal downturn, take time to rejuvenate yourself, but also plant the seeds for future growth. Research your competition and look for new clients, create new marketing materials, update your database, repair or add equipment, examine the return on the services you offer. Or, like the landscaper, cultivate new growth in a complimentary area.

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