Sales & Client Management
Your SMART Assessment
How much time have you spent on sales?
Do you regularly meet with your customers? What are they telling you?
When was the last time you thought about your strategy for business development? How fresh is your approach?
Is your message consistent across your sales staff and the rest of the organization?
Are the sales goals aligned to the company goals?
Is the sales cycle defined? What is the sales process?
Are milestones identified?
How do your sales people use their time during prime selling hours?
How do you stay in touch with prospects?
Sales is the lifeblood of every organization. When sales is successful, the entire organization benefits. At KMA, we help you create a business development strategy that establishes your company message, identifies the sales cycle, and outlines a sales process that supports the efforts of your sales team. Modules include:
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SMART Story™
- Sales Strategy
- Sales Message
- Sales Presentation
- Proposal Development
- Sales Cycle Model & Timeline
- Sales Process
- Database Management
- Sales Tracking
- CRM System Evaluation & Implementation
Throughout every aspect of our business development and sales planning efforts, we focus on fully integrated marketing and sales communications that present a unified image in the marketplace.
While sales is critical to continued growth, all too often, organizations overlook the importance of client management in favor of sales. They forget that it is much more profitable to sell to an existing customer than to cultivate a new one. It is just as important to focus on how you will service your client as it is to prioritize how you will grow your base. We help you establish a formalized client management process with required activities that will lead to client satisfaction and potential for enhanced growth. Modules include:
- SMART Account Touch
- Reporting
- SMART Upsell
- Client Satisfaction Measurement
When your clients are satisfied, they are more likely to implement additional services/products and recommend you to others. By focusing on client needs, you create a sustainable revenue stream and further opportunities for growth.
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