Blog

Feb 27, 2025

Follow-up isn't just for sales; it's a crucial aspect of communication and respect. While marketing and sales overlap in relationship-building, timely follow-up is key to showing interest and professionalism. Whether it's a call, email, or text, responding promptly in the preferred communication method demonstrates commitment and enhances customer engagement. In business, effective follow-up can make a lasting impression.

Feb 25, 2025

In this Marketing Minute, Kathleen shares why video matters and the do’s and don’ts to ensure your content makes an impact.

📌 Key Takeaways:
✅ Why video is essential for marketing success
✅ Where and how to use video effectively
✅ The biggest mistakes to avoid

🎥 Watch now and start creating videos that truly work!

#MarketingMinute #VideoMarketing #BrandBuilding #ContentStrategy #VideosThatWork

Feb 11, 2025

In today’s digital-first landscape, direct mail remains a powerful marketing tool. Unlike easily ignored emails, a thoughtfully designed mailer captures attention, feels personal, and leaves a lasting impact. In this Marketing Minute, Kathleen explains how businesses can leverage direct mail to stand out, build trust, and inspire action. Key points include why direct mail is effective in a crowded digital space, how to make it impactful, and the importance of precise targeting.

Feb 05, 2025

🚨 Crisis Control: Be Ready Before It Happens 🛠️

Every business faces crises, but preparation is crucial. In this Marketing Minute, we discuss the importance of having a crisis management strategy and effective communication during tough times. Learn how to define roles, craft the right messages, and protect your brand to maintain trust. Watch now to discover how to manage challenges with confidence!

Jan 22, 2025

This piece emphasizes the importance of a strong online presence in today’s digital landscape. It covers key elements like your website, social media, and local listings, highlighting how visibility online is crucial for attracting and connecting with customers. The message stresses that without a strong online presence, your business risks being overlooked, and offers tips for becoming the go-to choice in your market.

Jan 16, 2025

Today is #GetToKnowYourCustomersDay!

Knowing your audience is the cornerstone of effective marketing. While the principle remains timeless, the methods evolve with shifting digital landscapes and social media algorithms.
Whether through social listening tools or personalized interactions, the goal is always the same: to understand and meet your customers' needs.
How are you connecting with your customers today—and every day? Share your insights and strategies!
#CustomerEngagement #MarketingTips #KnowYourAudience

Jan 15, 2025

This piece emphasizes the value of repurposing existing content to save time, increase efficiency, and expand reach. By transforming blogs, videos, and posts into fresh, engaging formats, marketers can maximize their efforts and connect with new audiences across platforms. It highlights repurposing as a powerful strategy to keep marketing efforts impactful and sustainable.

Jan 14, 2025

Word of the Year 2024: Polarization

Merriam-Webster’s Word of the Year, “polarization,” reflects the division of opinions into stark opposites—a defining feature of our times. It’s a reminder of the power of words in shaping opinions, fostering understanding, or deepening divides.

This choice invites us to consider how we communicate—with each other, our audiences, and our communities. By prioritizing thoughtful, inclusive, and clear dialogue, we can bridge divides and create connections.

How do you think polarization is impacting communication today?

#WordoftheYear2024 #MindfulCommunication #ShapingConversations

Jan 08, 2025

This piece highlights the importance of effective communication, emphasizing that it's not just about the words used but also the tone and respect conveyed. It explores key aspects of communication etiquette, such as prompt email responses and maintaining polite, professional language. The message underscores how small adjustments in communication habits can significantly influence one's professionalism and relationships.