Blog

Feb 28, 2025

In marketing and business, first impressions are crucial. Whether online, in a meeting, or at an event, your brand's initial impact shapes how others perceive you. Ensure your website, social media, emails, and personal brand reflect your expertise and align with your company’s image. People form opinions quickly, so make sure your brand, content, and communication represent who you are and what you stand for. In marketing, how you show up matters just as much as what you say. #FirstImpressions #BrandImage #MarketingMatters #ProfessionalPresence

Feb 27, 2025

Follow-up isn't just for sales; it's a crucial aspect of communication and respect. While marketing and sales overlap in relationship-building, timely follow-up is key to showing interest and professionalism. Whether it's a call, email, or text, responding promptly in the preferred communication method demonstrates commitment and enhances customer engagement. In business, effective follow-up can make a lasting impression.

Feb 25, 2025

In this Marketing Minute, Kathleen shares why video matters and the do’s and don’ts to ensure your content makes an impact.

📌 Key Takeaways:
✅ Why video is essential for marketing success
✅ Where and how to use video effectively
✅ The biggest mistakes to avoid

🎥 Watch now and start creating videos that truly work!

#MarketingMinute #VideoMarketing #BrandBuilding #ContentStrategy #VideosThatWork

Jan 16, 2025

Today is #GetToKnowYourCustomersDay!

Knowing your audience is the cornerstone of effective marketing. While the principle remains timeless, the methods evolve with shifting digital landscapes and social media algorithms.
Whether through social listening tools or personalized interactions, the goal is always the same: to understand and meet your customers' needs.
How are you connecting with your customers today—and every day? Share your insights and strategies!
#CustomerEngagement #MarketingTips #KnowYourAudience

Jan 14, 2025

Word of the Year 2024: Polarization

Merriam-Webster’s Word of the Year, “polarization,” reflects the division of opinions into stark opposites—a defining feature of our times. It’s a reminder of the power of words in shaping opinions, fostering understanding, or deepening divides.

This choice invites us to consider how we communicate—with each other, our audiences, and our communities. By prioritizing thoughtful, inclusive, and clear dialogue, we can bridge divides and create connections.

How do you think polarization is impacting communication today?

#WordoftheYear2024 #MindfulCommunication #ShapingConversations

Dec 30, 2024

Kickstart the new year with a clear, actionable marketing plan. Learn to create a simple, one-page plan focusing on SMART goals to achieve measurable results. Start 2025 with direction and purpose. Keep it simple and effective!

Dec 19, 2024

AI revolutionized the way we work in 2024, handling repetitive tasks and empowering us to focus on strategy and creativity. With 2025 poised for even greater innovation, now’s the time to embrace AI and amplify your impact. Here’s to a groundbreaking year ahead! #AIInnovation #StrategicThinking #2024Reflections

Nov 27, 2024

Smiling is a natural tool for building connections, rooted in our evolution to foster kindness. From in-person meetings to Zoom calls, a smile sets the tone for positive interactions. Even over the phone, smiling enhances how you're perceived. Simple yet powerful, it’s the ultimate connection booster.

Nov 24, 2024

Slowing down beats the hustle—rushing often sacrifices quality. Like the tortoise in the classic tale, taking your time fosters creativity, focus, and better results.