Executive Presence: Then and Now

�� Executive Presence: Then and Now ��

When I started out, it was called Personal Impact. Today, we call it Executive Presence. No matter the name, it’s critical for leaders and executives.

While perceptions of what makes an impact have evolved, the foundation of Executive Presence remains timeless. To lead effectively, executives must embody:

⚙️Gravitas: The confidence and poise that command respect.
��️Communication Skills: The ability to inspire, influence and connect with others.
����Professional Appearance: Presenting yourself in a way that aligns with your role and environment.

Executive Presence is much like a strong marketing strategy—it’s about consistency, clarity and the ability to leave a lasting impression. Just as brands need to stand out, so do leaders.

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