Pantone’s “Color of the Year” - A Masterclass in Color Psychology

Each year, Pantone's "Color of the Year" not only sets trends but also serves as a fascinating lesson in the power of color psychology in branding. This choice is more than a mere aesthetic decision; it's a deep dive into how colors influence our perceptions and emotions.

2025's color, "Mocha Mousse" (PANTONE 17-1230), is described as “simple and comforting: a soft, warming brown.

In branding, a color like "Mocha Mousse" can convey sophistication and earthy refinement, Pantone 17-1230 Mocha Mousse creates a strong chromatic foundation, complementing diverse applications, both minimalist and richly decorated, across design and all color-conscious industries. 

�� What does "Mocha Mousse" evoke for you? For us, Pantone’s color of the year is subtle yet powerful and versatile.

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